If a loan originator is part of a deceptive marketing campaign, which term best describes their actions?

The actions of a loan originator involved in a deceptive marketing campaign are best described as false advertising. This term refers to the practice of providing misleading information about a product or service in a way that can deceive consumers, which is exactly what occurs in a deceptive marketing campaign.

False advertising can encompass claims that are untrue or presented in a misleading manner, leading consumers to form inaccurate perceptions about a loan or financial product. In the context of lending, it can involve exaggerating benefits, hiding important details, or presenting terms inaccurately.

While deception could also be characterized by concepts like fraud or misrepresentation, false advertising specifically captures the essence of the marketing strategy used to mislead consumers. It focuses on the act of advertising and promoting a service in a way that is not truthful, which aligns directly with deceptive marketing practices. Misrepresentation and fraud could be seen as broader terms that might apply to situations involving deceitful practices but lack the specific focus on the advertising aspect that is inherent in false advertising.