What must brokers retain as part of their records?

Brokers are required to retain samples of all advertisements as part of their records in order to comply with regulatory standards and to provide evidence of how they are marketing their services. This retention helps ensure that advertisements adhere to legal guidelines and fair marketing practices, which is essential for protecting consumers and maintaining the integrity of the mortgage industry. By keeping these records, brokers can demonstrate compliance during audits or investigations, showcasing their adherence to truth in advertising laws and other relevant regulations.

While retaining handwritten notes of phone calls, originals of borrowers' documents, and copies of emails is important for communication and documentation purposes, the specific requirement to keep samples of advertisements directly relates to compliance with advertising laws in the mortgage lending field. Having these samples allows for oversight and evaluation of marketing practices, which can help prevent misleading claims or practices that could harm consumers or diminish trust in the industry.